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Web and Mobile Digital Specialist
Job Description
Lead and be accountable for digital strategy development and implementation and will be tasked to drive the success of HFHS’ integrated web and mobile portfolio (e.g., consumer website, employee website, chat feature, social touch points, EHR integration and personalization). This position will increase results through compelling engagement within web and mobile platforms, influencing key stakeholders, understanding the latest technology and creating positive user experiences both internally and externally. The resource will serve as the chief evangelist for Henry Ford Health System’s digital web and mobile presence and will be responsible for furthering the quality of HFHS digital products through the application of usability standards and other digital best practices. In addition, this resource will possess advanced technical knowledge of web, mobile, social media and analytics platforms and will directly collaborate with technical and business teams to accomplish objectives. Operating within the Web Services Department, the Web and Mobile Digital Specialist will work directly with the Web Services team and other key stakeholders across the organization and vendor partners to solve problems and create value through long-term strategies and short-term action plans.
Must meet or exceed core customer service responsibilities, standards and behaviors as outlined in the HFHS’ Customer Service Policy and summarized below:
Must meet or exceed core customer service responsibilities, standards and behaviors as outlined in the HFHS’ Customer Service Policy and summarized below:
- Communication
- Ownership
- Understanding
- Motivation
- Sensitivity
- Excellence
- Teamwork
- Respect
- Must possess the following personal qualities:
- Be self-directed
- Be flexible and committed to the team concept
- Demonstrate teamwork, initiative and willingness to learn
- Be open to new learning experiences
- Accepts and respects diversity without judgment
- Demonstrates customer service values
- Bachelor’s Degree in a Business, Technical, Advertising/Marketing-related or other relevant degree program
- 3-7 years' experience in a similar role with a minimum of 3 years' experience in web content management required
- Proficiency in Microsoft Office and Google Suite of tools.
- Bachelor’s Degree in a Business, Technical, Advertising/Marketing-related or other relevant degree program.
- Three to seven (3-7) years of combined digital, social media, usability and digital marketing experience.
- Demonstrated experience using Google Analytic data to develop digital strategies
- Experience interacting and making recommendations to senior leadership.
- Project Management experience, preferred.
- Proficient in Microsoft Word, Excel, PowerPoint and Google Suite.
- Requires the interpersonal skills to be able to interface with internal clients to define objectives and build web and mobile solutions.
- Must be an independent worker, with ability to take accountability for projects and execute to client’s satisfaction.
- Requires a high level of analytical ability in order to gather and interpret data and/or requirements to determine the applicability to develop, purchase and/or integrate application or technology.
- Possess knowledge of software language and software tools, including HTML, JavaScript, SQL, Net, SharePoint and Sitecore.
- Possess knowledge of hardware platforms and operating systems.
- Possess knowledge of networking.
- Possess knowledge of health care.
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